Welcome to
LenteraBS
Business & Marketing Improvement Service
Helping owners improve strategies, optimize cost, and simplify how the business operates.LenteraBS (Lentera Business Solusindo) is a business and marketing improvement partner for growing businesses. We work with owners and business leaders who already run active businesses and invest in marketing and operations, yet find that growth brings increasing complexity, rising costs, and growing decision fatigue.
As businesses expand, activities multiply faster than clarity. Marketing channels increase. Teams grow. Decisions become heavier. Our role is to help businesses step back, see clearly, and simplify. Not by adding more initiatives or pushing more execution, but by improving focus, optimizing effort, and removing what no longer creates real impact.
Our Role in Your Growth Journey
Our firm supports businesses at a critical stage. When momentum exists, but complexity starts to slow progress.
LenteraBS helps you:
clarify priorities before scaling further
optimize spending and operational effort
simplify decision-making so growth feels manageable
So your business can grow with direction, confidence, and less friction.
About Us
Led By
Led by experience. Grounded in real operations.
LenteraBS is led by Adista Cahyandika, B.Sc.,M.Sc., a business and marketing professional with over 10 years of experience across brand management, marketing strategy, and business operations.
Having worked closely with founders and leadership teams, one pattern consistently emerges:
Businesses rarely struggle because they lack ideas. They struggle because decisions become heavier as complexity grows.
LenteraBS was built from this experience as a practical improvement partner that understands real operational challenges, not just theoretical strategy.
The focus is not ideas.
The focus is measurable improvement — felt in daily operations.
Growing businesses don’t struggle because they lack execution. They struggle because decisions become unclear as complexity grows. As companies expand, activity increases, teams move faster, and initiatives multiply. But without clear direction, growth feels fragile, costly, exhausting, and difficult to sustain.
LenteraBS exists to help founders and leadership teams regain clarity before execution scales further.
We work at the point where:
focus starts to blur
decisions become heavier
and execution begins to lose impact
By helping leaders align priorities, simplify choices, and decide with confidence, we enable execution to become focused and focused execution is what drives sustainable growth.
Why LenteraBS Exists
How LenteraBS Works
Simple. Focused. Practical.
LenteraBS (Lentera Business Solusindo) works with founders and leadership teams to improve business and marketing clarity before execution scales, complexity grows, and decisions become unnecessarily costly.
Our role is not to add more activities.
It is to help you make fewer, better decisions.
Our approach is designed to:
Respect ongoing operations
Minimize disruption to teams
Deliver decisions that can be used immediately
Our process
1. Review the real condition of the business
We look at what is actually happening. Not assumptions, plans, or intentions.
2. Identify time, cost, and energy leakage
We pinpoint where effort and resources are being spent with little return.
3. Decide what to stop, continue, and focus on
Clear decisions replace endless discussion.
4. Translate decisions into clear direction
So owners and teams know exactly what to prioritize next.
Who This Is Designed For
LenteraBS works with business leaders who are already moving forward — but feel the business is becoming harder to steer.
01
Founder-led businesses entering their next growth phase
Your business is moving forward.
Revenue is growing. Teams are forming.
But decisions still sit with you — and they’re getting heavier.
You’re involved in too many critical decisions
Direction relies on instinct more than structure
Complexity is growing faster than clarity
This is for founders who want to bring structure and focus before growth becomes chaotic.
Marketing leaders under pressure to justify direction
02
Execution is running.
Campaigns are live.
Teams are busy.
But alignment is missing.
Too many initiatives competing for attention
Difficulty explaining why certain priorities matter
Pressure to deliver results with unclear direction
This is for leaders who need clarity to lead — not more tactics to execute.
Leadership & operations teams seeking predictability
03
Plans keep changing.
Performance fluctuates.
Outcomes feel inconsistent.
Teams lack clear inputs and expectations
Decisions feel reactive, not deliberate
Execution suffers without stable direction
This is for teams that want predictability before pushing performance further.
Is This Right for You?
Focused. Independent. Decision-Driven.
LenteraBS works through focused, project-based engagements designed to bring clarity at the decision level, before execution scales and complexity grows.
We work on specific business questions or growth challenges, each with a clear scope, objective, and outcome.
We intentionally do not operate as long-term execution retainers.
Our role is to stay independent and help leaders decide clearly before teams execute.
The result: fewer distractions, stronger focus, and decisions teams can act on with confidence.
Our Engagement Model
Our Services
Practical improvement services, not abstract consulting.
Business Priority Improvement Program (14 Days)
Improve focus so energy and resources go to what truly matters.
This program helps owners and leadership teams:
review all active business and marketing initiatives
identify what creates impact versus noise
set a clear 90-day business focus
What you get:
Business Priority Map
STOP – CONTINUE – FOCUS list
Clear 90-day focus direction
Impact:
Clear priorities
Lighter decision-making
Teams working with direction
Marketing Spend & Channel Optimization
Optimize marketing cost and channel focus.
Designed for businesses that:
actively run ads or digital channels
invest marketing budget regularly
but lack clarity on which channels truly perform
What we do:
review active marketing channels
evaluate cost versus impact
identify waste and opportunity
What you get:
Channel Optimization Matrix
STOP / CONTINUE / SCALE recommendations
Budget focus guidance
Impact:
Healthier marketing spend
Stronger confidence in decisions
Reduced waste
Business Operation & Decision Flow Simplification
Simplify operations so the business does not depend on the owner.
For businesses where:
decisions accumulate at the top
teams wait for approval
delays and misalignment increase
What you get:
Simplified decision flow
Clear role boundaries
Operating rhythm (weekly / monthly)
Impact:
Owners are no longer bottlenecks
Teams operate with clarity
The business becomes easier to run
Next Step
Start with a focused improvement engagement.
The first step is a short conversation to:
understand your current situation
identify potential improvement areas
determine whether an engagement makes sense
No obligation.
No hard selling.
Let’s start the conversation.
Contact Us
Growth is not about doing more. It’s about doing the right things, in the right order. Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!